The cultural melting pot
Like many large countries, the US consists of people from many different cultures and ethnic backgrounds.
Who do you think you are?
In America, your foreignness is probably not an asset. You’re going to have to prove yourself.
No time for modesty
Especially relevant to Danes, this is good advice for anyone who tends to underplay their strengths
Create a brand movement
Iconic US brands keep on top of their game, so how do outsiders get a piece of the action?
Do it like the locals
If you’re going to negotiate business deals with US locals, it’s always an advantage to fit in
Go digital in the US
Americans rule the Internet, so any strategy to target the US better involve the digital world
Minority marketing is not minor
The sheer size of minority groups in the US offers marketers a huge opportunity – but it’s not always easy
An American abroad
Do Americans really think they’re the best? An American learns from life abroad
ReSound: US marketing success
With over 40 percent of its business from the US, Danish-based GN ReSound is doing something right