Like many large countries, the US consists of people from many different cultures and ethnic backgrounds.
In America, your foreignness is probably not an asset. You’re going to have to prove yourself.
Iconic US brands keep on top of their game, so how do outsiders get a piece of the action?
If you’re going to negotiate business deals with US locals, it’s always an advantage to fit in
The sheer size of minority groups in the US offers marketers a huge opportunity – but it’s not always easy
Do Americans really think they’re the best? An American learns from life abroad